Tim Howard,the Goal Keeper for the U

question 177

Multiple Choice

Tim Howard,the goal keeper for the U.S.Men's soccer team,has just signed a major marketing deal with your company.You plan to utilize him in a variety of marketing campaigns leading up to the 2018 Men's Soccer World Cup in Russia.Which one of the following categories of nontraditional marketing will you emphasize in this situation?​

• A)​Sports marketing
• B)​Person marketing
• C)​Social media marketing
• D)​Place marketing
• E)​Event marketing

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Definitions:

Autonomous Groups

Teams or groups within an organization that operate independently and with the authority to make decisions regarding their projects or tasks.

Enabling Groups

Teams or collections of individuals empowered with the authority or means to initiate change, solve problems, or drive innovation within organizations.

Friendship Groups

Social formations that consist of individuals who choose to interact with each other based on shared interests, values, or experiences.

Support Groups

Gatherings of individuals who share common experiences or issues, offering each other encouragement, understanding, and advice.