Austin,Texas Is Host to a Popular Festival,South by Southwest (SXSW)which

question 227

Multiple Choice

Austin,Texas is host to a popular festival,South by Southwest (SXSW) which recently celebrated its 30th anniversary.It has released dates for the new year and invites participants for the unique music,film,and interactive events or sessions from March 10th through 19th.Which category of nontraditional marketing would best characterize the marketing activities to attract attendees for the multi-day festival?

• A)​event
• B)​cause
• C)​organization
• D)​place

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Definitions:

Desensitizing

The process of reducing sensitivity or responsiveness to something, especially through repeated exposure.

Ageism

The institutionalized practice of age prejudice and discrimination.

Negative Attitude

A predisposition or a tendency to assess people, situations, or objects in an adverse or unfavorable manner.

Age Group

A classification of people based on their age, often used for demographic, sociological, and marketing analysis to understand various needs and behaviors.