The Idea of First Movers Being Completely Replaced by Second

question 164

True/False

The idea of first movers being completely replaced by second movers and the resulting disappearance of first movers from the marketplace is a myth.

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Definitions:

Profitability

The ability of a company to generate earnings more than its expenses and costs, determining its financial success and viability.

Latent Need

A customer's unrecognised or subconscious need that has not yet been identified or addressed by companies.

Critical Needs

Fundamental requirements identified by customers that must be addressed by a product or service for it to be considered viable and satisfactory.