Relationship Marketing Refers to a Firm's Effort to Develop Long-Term,cost-Effective

question 182

Multiple Choice

Relationship marketing refers to a firm's effort to develop long-term,cost-effective links with individual customers and suppliers.Many companies:

• A)have been reluctant to adopt such initiatives because there is no evidence of their effectiveness.
• B)focus on relationship marketing as the sole purpose of their marketing research efforts.
• C)include relationship-building goals and strategies in their larger plans for the organization.
• D)believe that relationship marketing is just a fad and may not be sustainable or profitable in the long run.

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