Marketers Are Keenly Aware That Good Marketing Alone Is Not

question 35

Multiple Choice

Marketers are keenly aware that good marketing alone is not enough to win the hearts and minds of consumers anymore. Now, marketers must market in a socially responsible manner or risk alienating consumers in ways that can be irreparable. Which one of the following statements is true regarding social responsibility?

• A) Government legislation can mandate socially responsible actions.
• B) Consumer activism cannot promote social responsibility.
• C) There are five dimensions of social responsibility.
• D) Consumers demand that marketers give more weight to profits than to social well-being.
• E) The traditional concept of social responsibility only extended to employees.

Understand the application of biotechnological techniques in studying and manipulating gene expression, such as CRISPR technology.

Understand the principles governing the denial of motion to dismiss in business litigation.

Comprehend the implications of buy-and-sell agreements in business operations.

Identify the lawful use of consent restraints and provisions in corporate settings.

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Definitions:

Team Performance

is a measure of how effectively a team achieves its objectives, collaborates, and utilizes resources to produce desired outcomes.

Team Functioning

This involves the processes and mechanisms by which a group of individuals work together effectively to achieve a common goal.

Shared Mental Models

Team members share identical information about how they should interact and what their task is.

Collective Efficacy

The shared belief in the ability of a group to achieve common objectives and influence events in their lives.