The _____ Is the Organizational Program for Selecting a Target

question 132

Multiple Choice

The _____ is the organizational program for selecting a target market and satisfying customers in that market through the marketing mix.

• A)operational plan
• B)marketing strategy
• C)relationship marketing approach
• D)short-term plan

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Definitions:

Ethical Level

The standard or measure of ethical behavior to which individuals or organizations hold themselves.

Moral Development

The process through which individuals develop an understanding of right and wrong, shaping their values and behaviors.

Adulthood

A stage of human development characterized by full physical maturation and the assumption of adult roles and responsibilities in society.

Lawrence Kohlberg

An American psychologist best known for his theory of stages of moral development, which suggests that moral reasoning is the basis for ethical behavior.