According to the Text, Once a Company's Customers Have Become

question 96

Multiple Choice

According to the text, once a company's customers have become "loyal supporters," the company should seek to further the relationship with those customers so that they become _______.

• A) advocates
• B) referral generators
• C) clients
• D) repeat purchasers

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Definitions:

Downward Comparison

A self-esteem enhancing strategy involving comparison of oneself with others who are less well off.

Working Self-Concept

The working self-concept is a subset of an individual's self-knowledge that is actively processed and relevant in a given context or situation.

Self-Schema

is a belief about self that organizes and guides the processing of self-relevant information.

Frontal Lobe

The part of the brain located at the front of each cerebral hemisphere, responsible for voluntary movement, reasoning, planning, and problem-solving.