TaB Is a Cola Product Marketed by Coca Cola Company

question 33

Multiple Choice

TaB is a cola product marketed by Coca Cola company and has a loyal following due to its low levels of sodium and no caffeine. However, the TaB product has low market share and low growth rate. TaB is a ______ according the BCG matrix.

• A) dog
• B) cash cow
• C) quotation mark
• D) star

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Definitions:

Presidential Election

A formal decision-making process by which a country's citizens select the President, the head of the executive branch of government.

Overconfidence

The tendency to overestimate the accuracy of one’s knowledge and judgments.

Hindsight Bias

The habit of assuming, once an outcome is known, that it was predictable beforehand.

Emotional Instability

A characteristic of individuals who experience rapid, intense emotional changes often in response to events that would not typically provoke such strong reactions.