The BCG Market Share/market Growth Matrix Classifies Products with a Low

question 3

Multiple Choice

The BCG market share/market growth matrix classifies products with a low relative share of a high-growth market as _____.

• A) stars
• B) question marks
• C) cash cows
• D) dogs

---

Definitions:

Positive

Characterized by or displaying affirmation, constructive qualities, or optimism.

Psychological Moratorium

A period of delay granted to individuals, often adolescents, to experiment with different identities and roles without having to settle on permanent choices.

Adolescence

A stage of growth involving bodily and psychological changes, taking place from the beginning of puberty to the attainment of legal adulthood.

Employee Selection

The process of identifying and hiring the most suitable candidates for positions within an organization based on criteria and assessments.