Match Each Definition to the Corresponding Term

question 194

Multiple Choice

Match each definition to the corresponding term.
-_____ primarily involves decisions concerning the goods and services to be offered by a firm.

• A)planning
• B)marketing planning
• C)strategic planning
• D)tactical planning
• E)cash cows
• F)first mover strategy
• G)SWOT analysis
• H)strategic window
• I)marketing mix
• J)product strategy
• K)strategic business units
• L)Porter's Five Forces
• M)marketing strategy
• N)dogs
• O)stars
• P)annual growth rate

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Definitions:

Americans with Disabilities Act

A civil rights law enacted in 1990 that prohibits discrimination against individuals with disabilities in all areas of public life, including jobs, schools, transportation, and public and private places open to the general public.

Test Administration

The process of organizing and conducting a test or assessment according to specified procedures to ensure its reliability and validity.

Accommodations

Adjustments or modifications made to environments, tasks, or procedures to enable individuals with disabilities to participate fully.

Relevant Testing

Testing that is directly related and appropriate to the purpose for which it is being conducted, ensuring that the results are meaningful for the specific context.