Carmen Is a Marketer for a Global Consumer Products Company

question 9

Multiple Choice

Carmen is a marketer for a global consumer products company.She is designing a promotional campaign for a foreign market and wants to ensure that the promotional campaign is clearly understood by the target consumers.She is also taking special care to see that the campaign is free from controversies and does not inadvertently offend anyone.In this scenario,Carmen is specifically trying to take into account variables of the country's _____ environment.

• A)social-cultural
• B)political-legal
• C)competitive
• D)economic

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Definitions:

Autism Spectrum Disorder

A developmental disorder characterized by difficulties with social interaction and communication, and by restricted or repetitive patterns of thought and behavior.

Repetitive Patterns

Recurring sequences or configurations in data, behavior, processes, or structures.

Echolalia

Communication abnormality in which an individual simply repeats back what he or she hears rather than generating his or her own speech.