Match Each Definition to the Corresponding Term

question 211

Multiple Choice

Match each definition to the corresponding term.
-In the BCG matrix,the position of an SBU along the vertical axis indicates the _____ of the market.

• A)planning
• B)marketing planning
• C)strategic planning
• D)tactical planning
• E)cash cows
• F)first mover strategy
• G)SWOT analysis
• H)strategic window
• I)marketing mix
• J)product strategy
• K)strategic business units
• L)Porter's Five Forces
• M)marketing strategy
• N)dogs
• O)stars
• P)annual growth rate

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Definitions:

Unavoidable

Refers to events or outcomes that cannot be prevented or avoided.

Effective Utilization

The degree to which a resource, such as equipment or labor, is used effectively to produce goods or services.

Bottleneck

A machine or some other part of a process that limits the total output of the entire system.

Defective Units

Products that fail to meet quality standards or specifications and are therefore unfit for sale or use.