Match Each Definition to the Corresponding Term

question 178

Multiple Choice

Match each definition to the corresponding term.
-SBUs in the category of _____ promise poor future prospects,and marketers should withdraw from these businesses or product lines as quickly as possible.

• A)planning
• B)marketing planning
• C)strategic planning
• D)tactical planning
• E)cash cows
• F)first mover strategy
• G)SWOT analysis
• H)strategic window
• I)marketing mix
• J)product strategy
• K)strategic business units
• L)Porter's Five Forces
• M)marketing strategy
• N)dogs
• O)stars
• P)annual growth rate

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Definitions:

Psychological Egoism

The theory that suggests individuals are always motivated by self-interest, even in what seem to be acts of altruism.

Ethical Hedonism

A philosophy that suggests the pursuit of pleasure and the avoidance of pain are the only components of a good and ethical life.

Altruistic Explanations

Justifications based on or showing a disinterested and selfless concern for the well-being of others.

Epicurius

An ancient Greek philosopher known for his philosophy that pleasure is the highest good and key to a happy life.