Consumers Who Are Part of the Millennial Generation Rely on Social

question 107

Multiple Choice

Consumers who are part of the Millennial generation rely on social media and the influence of peers when making decisions about purchasing products and brands compared to Baby Boom generation consumers who might prefer to read reviews by sources such as Consumer Reports. This distinction is important to marketers and part of the ______ environment.

• A) social-cultural
• B) economic
• C) technological
• D) demographic

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Definitions:

Purpose

The motive behind the creation or existence of something.

Infographics

Graphical depictions designed to convey information, data, or insights in a way that is easy to understand and interpret.

Structured Narratives

Stories or accounts organized in a clear, logical manner, often following a specific format or template.

Stylized Versions

Adapted or designed versions of something that emphasize a particular style or artistic effect.