The Process of Tracking,measuring,and Evaluating a Firm's Social Media Marketing

question 115

Multiple Choice

The process of tracking,measuring,and evaluating a firm's social media marketing initiatives is called _____.

• A)social media management
• B)content marketing
• C)social bookmarking
• D)social media monitoring

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Definitions:

Disposable Income

The available cash reserves for households to spend and save once taxes on income have been settled.

Consumption

The use of goods and services by households; an economic activity that represents spending by consumers.

Average Propensity

The ratio of total consumption to total income, indicating the average tendency of consumers to spend their income.

Disposable Income

Net pay after taxes and other deductions, available for spending, saving, or investment.