The Process of Collecting Information About the External Marketing Environment

question 106

Multiple Choice

The process of collecting information about the external marketing environment to identify and interpret potential trends is called _____.

• A)market profiling
• B)target marketing
• C)marketing management
• D)environmental scanning

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Definitions:

In Motion

Refers to the state of being physically moving or the process of changing position or location.

Light Bulbs

Devices that produce light through electrical energy, often used for illumination purposes in homes and businesses.

Recognize

To identify someone or something seen, heard, or experienced before, acknowledging their existence or validity.

Moving Model

A theoretical framework or representation that captures or predicts the dynamics and changes of a system or process over time.