Match Each Definition to the Corresponding Term

question 214

Multiple Choice

Match each definition to the corresponding term.
-The marketers' standards of conduct and moral values are called _____.

• A)environmental scanning
• B)environmental management
• C)competitive environment
• D)time-based competition
• E)economic environment
• F)demarketing
• G)consumerism
• H)marketing ethics
• I)social responsibility
• J)green marketing
• K)oligopoly
• L)gross domestic product
• M)planned obsolescence
• N)inflation
• O)socially responsible marketing
• P)political-legal environment
• Q)VoIP
• R)discretionary income
• S)antitrust
• T)strategic alliance

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Definitions:

Customer Retention

Strategies and actions aimed at keeping a company's customers engaged and continuing to purchase its products or services over time.

Performance Issues

Problems or difficulties related to the effectiveness or efficiency of an individual's or group's work output.

First Step

The initial action or move in a process or series of actions.

Volatile

Characterizing something that is highly unstable, unpredictable, or prone to rapid changes, often used in the context of chemical substances or financial markets.