​Using Social Media to Communicate with Customers and Potential Customers

question 91

Multiple Choice

​Using social media to communicate with customers and potential customers requires the marketer to follow some rules of social media etiquette.You clearly understand that when you use social media to reach your target audience you entering into a conversation with your customers.Since this has enormous implications for your firm's relationships with its customers,which of the following will you be certain to do?

• A)​Do not respond to customer complaints or comments.
• B)​Think before posting or deleting social media content.
• C)​Delete any customer comments that are negative about the company.
• D)​Test the boundaries of what is acceptable content on social media sites.
• E)​Always have a marketing objective in all your social media communications.

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Definitions:

Medical Assistant

A healthcare professional who supports the work of physicians and other health professionals, usually in a clinic setting, through a variety of tasks.

Homeless

The condition of lacking stable, safe, and adequate housing.

Goal Setting

The process of identifying specific objectives, determining strategies for achieving those objectives, and measuring progress towards them.

Getting Education

The process of receiving formal instruction or training in a variety of settings such as schools, colleges, or universities.