In Order to Ensure That It Gets the Most Out

question 12

Multiple Choice

In order to ensure that it gets the most out of its social media marketing efforts,a firm needs to create a social media marketing (SMM) plan.An effective SMM plan should begin with:​

• A)​A SWOT analysis of the proposed SMM initiative
• B)​A budget for the SMM initiative
• C)​A discussion of compelling reasons why the SMM plan should be adopted.
• D)​The company's methods for monitoring, measuring and managing the plan efforts
• E)​An analysis of the firm's competition

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Definitions:

Insurance Companies

Businesses that provide coverage, in the form of compensation resulting from loss, damages, injury, treatment, or hardship in exchange for premium payments.

Money Market Security

Short-term financial instruments, typically debt-based, that are highly liquid and considered to have low risk.

U.S. Treasury Bill

A short-term government security issued by the United States Department of the Treasury with maturity periods typically less than one year.

Certificate of Deposit

A savings certificate with a fixed maturity date and specified fixed interest rate that is issued by banks.