Match Each Definition to the Corresponding Term

question 18

Multiple Choice

Match each definition to the corresponding term.
-_____ is the strategic process of creating,distributing,promoting,and pricing goods and services to a target market over the Internet or through digital tools.

• A)wiki
• B)extranet
• C)encryption
• D)e-marketing
• E)private exchange
• F)bot
• G)search marketing
• H)electronic signature
• I)phishing
• J)blog
• K)click-through rate
• L)conversion rate
• M)electronic shopping cart
• N)firewall
• O)e-procurement
• P)vishing
• Q)spam
• R)podcast
• S)preroll video ad
• T)engagement

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Definitions:

Behavioural Learning

The process of acquiring new behaviors and knowledge through the interaction with the environment, often involving stimuli and responses.

Emotional Contagion

The phenomenon where emotions can be transferred from one person to another, influencing the moods and behaviors of others.

"Open Happiness"

A marketing slogan used by Coca-Cola to associate its brand with positive emotions and moments of joy.

Positive Reinforcement

A technique used in behavioral learning in which the introduction of a rewarding stimulus following a desired behavior increases the likelihood of that behavior being repeated.