Marketers Use Reach and Frequency as Variables to Calculate the Return

question 162

True/False

Marketers use reach and frequency as variables to calculate the return on investment of their social media marketing initiatives.

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Definitions:

Representational Ability

The cognitive skill to understand and manipulate symbols and abstract concepts, pivotal in language development and creative thinking.

Representational Ability

The capacity of individuals to use symbols or objects to stand for something else, critical in language development and creative thinking.

Object Permanence

The understanding that objects continue to exist even when they cannot be observed, a concept developed in early childhood according to Jean Piaget.

Visual Recognition

The ability to identify and categorize objects, places, and people by sight.