Kim Is Getting Married in 18 Months and Is Starting

question 86

Multiple Choice

Kim is getting married in 18 months and is starting to plan her wedding.She likes to make things and wants to keep her decorating expenses low by creating the wedding and reception decorations herself.She has started a Pinterest board where she can collect ideas from others as well as share her own ideas with her fiance,family,and friends.Pinterest is a type of _________ which provides a virtual community and enable people to share information,post opinions,and increase their circle of online friends.

• A)​social-networking site
• B)​blog
• C)​media sharing service
• D)​bookmarking platform

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Definitions:

Selective Distribution

A distribution strategy where a product is sold at select outlets to maintain its image and high-quality perception.

Intensive Distribution

A strategy where a product is made available in as many outlets as possible, maximizing visibility and accessibility to consumers.

Exclusive Distribution

A level of distribution density whereby only one retailer in a specific geographic area carries the firm’s products.

Distribution Intensity

The level of availability of a product in a particular market; can range from intensive (available everywhere) to selective or exclusive (available in few locations).