Which of the Following Is True with Regard to Managing

question 68

Multiple Choice

Which of the following is true with regard to managing a social media marketing campaign?

• A)It does not require a flexible approach.
• B)It does not require familiarity with, or knowledge about the company's brand.
• C)It requires knowledge of the benefits and drawbacks of the different social media platforms.
• D)It is damaging for a firm involved in managing a potential social media crisis to be transparent.

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Definitions:

Gestures

Meaningful body movements and postures.

Facial Muscle Activity

Movements of the muscles in the face that are often analyzed to understand emotions and expressions.

Cognitive Thinking

The process of acquiring knowledge and understanding through thought, experience, and the senses.

Vocal Pitch

The perceived frequency of a voice, which can influence perceptions of the speaker's emotional state, physical size, and social dominance.