​Marketers Face a New Set of Ethical and Legal Issues

question 215

Multiple Choice

​Marketers face a new set of ethical and legal issues as social media becomes more essential to the success of the firm's marketing strategies.Moreover,as the social media landscape continues to evolve and expand,new ethical situations continue to appear.As a marketer,it is almost guaranteed that you or your organization will eventually make a mistake with your use of social media.So,when you make that certain-to-occur mistake with social media,which of the following should you do?

• A)​Immediately hire a public relations firm to do damage control.
• B)​Limit all communications with external media sources.
• C)​Hold a press conference to deny all allegations.
• D)​Try to deflect the blame for the mistake to something or someone else.
• E)​Be accountable and take action to resolve the issue.

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Definitions:

Arteries

Blood vessels that carry oxygen-rich blood away from the heart to all parts of the body.

Veins

Blood vessels that carry blood towards the heart from various parts of the body.

Hemocoel

A primary body cavity of most invertebrates, containing circulatory fluid instead of blood and distinguished by the lack of a true coelom.

Hemolymph

The fluid equivalent to blood found in most invertebrates, which occupies the interior cavity of the body and directly bathes the internal organs.