Zach Is a Sports Enthusiast and Enjoys Staying Fit by Participating

question 140

Multiple Choice

Zach is a sports enthusiast and enjoys staying fit by participating in a CrossFit program, playing basketball and soccer. He has been a loyal customer of Eastbay.com and when he signs in to his account, Eastbay offers suggestions on new products that Zach might like based upon his purchasing history. The ability of the Eastbay.com web store to offer product suggestions based on Zach's purchasing history is known as the _______ benefit of B2C e-marketing.

• A) personalized service
• B) convenience
• C) competitive pricing
• D) shopbots

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Definitions:

Social Support Theory

A theory suggesting that the perception or reality of having support from others can significantly impact an individual’s health and well-being.

Social Relationships

Connections between individuals in a society, formed by emotional bonds and interactions, which can significantly influence behavior and well-being.

Buffer

A means or mechanism that reduces the impact of external changes or stresses, maintaining stability in a system or process.

Stress

A physical, mental, or emotional reaction to external pressures or demands that can affect an individual's overall sense of well-being.