Match Each Definition to the Corresponding Term

question 196

Multiple Choice

Match each definition to the corresponding term.
-_____is an arrangement by which a marketer pays a fee to have his or her firm's website or ads pop up after a computer user enters a key word or words into a search engine.

• A)wiki
• B)extranet
• C)encryption
• D)e-marketing
• E)private exchange
• F)bot
• G)search marketing
• H)electronic signature
• I)phishing
• J)blog
• K)click-through rate
• L)conversion rate
• M)electronic shopping cart
• N)firewall
• O)e-procurement
• P)vishing
• Q)spam
• R)podcast
• S)preroll video ad
• T)engagement

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Definitions:

Rewards Change

Rewards Change involves altering the incentives or rewards to influence behavior, often used in organizational and behavioral management to motivate desired actions.

Task Accomplishment

The successful completion or achievement of a specific task or set of tasks, often measured against predefined goals or standards.

Structural Barrier

Physical or societal obstacles that prevent individuals or groups from accessing certain opportunities or resources, often based on discrimination or entrenched norms.

Performance Measurements

Quantitative or qualitative assessment of how well an individual, group, or system is achieving its goals or objectives.