​You Recently Joined a Major Retailing Company as Head of Its

question 166

Multiple Choice

​You recently joined a major retailing company as head of its Internet marketing strategies group.Immediately,you started assessing the breadth and effectiveness of all elements of the company's Internet presence to see which areas need immediate improvement.Your initial conclusion is the company does a very good job of providing information via its various websites,but it is extremely deficient in using its Internet presence to drive sales to its customers.Which of the following actions should you take to remedy this situation?

• A)​Enhance, overhaul and otherwise improve the company's marketing website.
• B)​Enhance, overhaul and otherwise improve the company's corporate website.
• C)​Enhance, overhaul and otherwise improve the company's weekly blog.
• D)​Enhance, overhaul and otherwise improve the company's online learning management system.
• E)​Enhance, overhaul and otherwise improve the company's email system.

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Definitions:

Safeguard Interests

Measures or practices implemented to protect and maintain the well-being and rights of individuals or entities.

Known Creditors

Creditors whose identity and claims are known or should be known to a debtor or an estate.

General Publication

The act of making information or material available to the general public through various distribution channels.

Appraisal Remedy

A legal right that allows minority shareholders to have their shares appraised and to be paid a fair value in cases of mergers or consolidations.