Match Each Definition to the Corresponding Term

question 196

Multiple Choice

Match each definition to the corresponding term.
-_____is an arrangement by which a marketer pays a fee to have his or her firm's website or ads pop up after a computer user enters a key word or words into a search engine.

• A)wiki
• B)extranet
• C)encryption
• D)e-marketing
• E)private exchange
• F)bot
• G)search marketing
• H)electronic signature
• I)phishing
• J)blog
• K)click-through rate
• L)conversion rate
• M)electronic shopping cart
• N)firewall
• O)e-procurement
• P)vishing
• Q)spam
• R)podcast
• S)preroll video ad
• T)engagement

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Definitions:

Value at Risk (VaR)

Measure of downside risk. The loss that will be incurred in the event of an extreme adverse price change with some given, typically low, probability.

Standard Deviation

A statistical measurement that sheds light on historical volatility.

Upper Partial Standard Deviation

A statistical measure focusing on the variability of an investment's returns above the mean, used to assess the risk of higher-than-average returns.

Holding-Period Return

The return on an investment over the period it is held, incorporating both income and capital gains.