Match Each Definition to the Corresponding Term

question 155

Multiple Choice

Match each definition to the corresponding term.
-The term _____ refers to the amount of time users spend on sites.

• A)wiki
• B)extranet
• C)encryption
• D)e-marketing
• E)private exchange
• F)bot
• G)search marketing
• H)electronic signature
• I)phishing
• J)blog
• K)click-through rate
• L)conversion rate
• M)electronic shopping cart
• N)firewall
• O)e-procurement
• P)vishing
• Q)spam
• R)podcast
• S)preroll video ad
• T)engagement

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Definitions:

Unsystematic Risk

The risk associated with a specific company or industry, also known as non-systemic risk, which can be mitigated through diversification.

Risk Premium

The extra return expected by investors for taking on a higher level of risk compared to a risk-free investment.

Market Return

The total return from investing in a market or an index, including dividends, interest, and capital gains.

Risk-Free Rate

The theoretical return on an investment with zero risk, typically associated with government bonds.