AmazonCom Maintains a Record of Each Customer's Purchases and Makes

question 68

True/False

Amazon.com maintains a record of each customer's purchases and makes recommendations based on purchase behavior whenever the customer logs in for the next purchase. This is an example of the interactive marketing capability of e-business.

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Definitions:

Economic Interests

The financial stakes or incentives that individuals or entities have in the outcomes of business ventures, policies, or transactions.

False Statements

Misrepresentations or untrue declarations, especially when made deliberately to deceive.

Noncompetition Agreements

Contracts restricting a person's ability to work in a competing business or industry for a specified period after leaving an employer.

Trade Secrets

Confidential information, practices, or processes used by a company that provide it with a competitive advantage.