Reference Groups Have a Greater Impact on the Purchasing Decision

question 115

Multiple Choice

Reference groups have a greater impact on the purchasing decision when the:

• A)consumer is already established as the opinion leader in the group.
• B)product is hard to recognize or see by the group.
• C)purchased product is a commonly used commodity.
• D)purchase is unique and conspicuous.

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Definitions:

Adipocytes

These are fat cells in the body that store energy in the form of lipids.

Adipose Tissue

Adipose tissue is a type of body fat or connective tissue primarily composed of adipocytes, used for the storage of energy and as insulation and cushioning for the body.

Protective Cushion

A safeguarding structure or material that mitigates impact or pressure, often found in biological contexts like the pads of tissue that protect underlying organs.

Elongated Fibers

Refers to cells that have been stretched or lengthened, often found in muscle and connective tissues.