According to Abraham Maslow's Hierarchy of Needs,human Beings Have Five

question 21

Multiple Choice

According to Abraham Maslow's hierarchy of needs,human beings have five levels of needs they are constantly seeking to satisfy.Marketers who are knowledgeable of the hierarchy of needs are able to manufacture products accordingly,and develop marketing strategies that help make consumer purchase decisions easier. ​
​Amos is in the market for a luxury car and has been researching different brands,their costs,and expenses associated with maintaining these vehicles.The luxury car commercials he has seen deal with social status,feeling good,and the esteem needs of potential consumers.For the most part,all of the brands he was considering were similar until he saw an ad for a luxury car company that was highlighting efficiency rates of the car's airbags and seat belts in crash control tests.Amos decided to buy this company's all wheel drive.
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Which of the following statements can be inferred from the scenario provided above?

• A)​Amos's decision to buy a luxury car was an impulsive purchase decision.
• B)​Amos was able to reach self-actualization with his purchase of the luxury car.
• C)​Amos's decision about which car to purchase was ultimately based on his self esteem.
• D)​Marketers who consider Maslow's hierarchy of needs in their advertising campaigns sell more product.
• E)​A consumer purchase decision may be informed by more than one aspect of Maslow's hierarchy of needs.

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Definitions:

Snack Food

A type of food not meant to be eaten as a main meal but as a quick, light, or casual form of sustenance, often high in sugar, fat, or salt.

Parent-Training Experts

Professionals specializing in educating and guiding parents on strategies to improve their child-rearing practices, focusing on developing positive behaviors.

Taste Aversion

A learned response to eating spoiled or toxic food, leading to nausea or avoiding that food in the future.

Neutral Stimulus

A stimulus that initially produces no specific response other than focusing attention, which can become conditioned to elicit a response through association with an unconditioned stimulus.