​You Recently Joined a Major Retailing Company as Head of Its

question 166

Multiple Choice

​You recently joined a major retailing company as head of its Internet marketing strategies group.Immediately,you started assessing the breadth and effectiveness of all elements of the company's Internet presence to see which areas need immediate improvement.Your initial conclusion is the company does a very good job of providing information via its various websites,but it is extremely deficient in using its Internet presence to drive sales to its customers.Which of the following actions should you take to remedy this situation?

• A)​Enhance, overhaul and otherwise improve the company's marketing website.
• B)​Enhance, overhaul and otherwise improve the company's corporate website.
• C)​Enhance, overhaul and otherwise improve the company's weekly blog.
• D)​Enhance, overhaul and otherwise improve the company's online learning management system.
• E)​Enhance, overhaul and otherwise improve the company's email system.

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Definitions:

Randomized Block Design

An experimental design that groups subjects into blocks based on certain variables to control the variables' effect on the experiment, and randomly assigns treatments within those blocks.

F-distribution

A statistical distribution used in the analysis of variance, among other tests, characterized by two parameters that determine its shape.

Skewed to the Right

Describes a distribution where the tail is longer on the right side, indicating that there are a number of outliers higher than the mode.

Test Statistic

A statistic derived from sample data in a hypothesis test that is utilized to determine if the null hypothesis should be discarded.