An Advertisement That Creates Warm Feelings of Goodwill Toward the Advertiser

question 120

Multiple Choice

An advertisement that creates warm feelings of goodwill toward the advertiser and his products is altering the _____ component of attitude.

• A)tangible
• B)behavioral
• C)traditional
• D)affective

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Definitions:

Antitrust Policy

The use of the antitrust laws to promote competition and economic efficiency.

Utilities

This term refers to various essential services provided to households and businesses, such as electricity, water, gas, and sewer services.

Conglomerate Merger

The merger of two firms operating in separate industries or separate geographic areas so that neither firm is a supplier, customer, or competitor of the other; any merger that is neither a horizontal merger nor a vertical merger.

Production Process

The series of steps and activities involved in converting raw materials or components into finished goods or services.