Ayden Is Shopping at the Local Costco on a Saturday

question 185

Multiple Choice

Ayden is shopping at the local Costco on a Saturday afternoon and loves trying all the product samples.He's learned that he can usually try 5 to 7 different products while he's shopping in the store and the samples almost always taste great! He usually purchases the sampled item because he likes the taste and knows that he'll use it once he gets the item home.What type of marketing technique is utilized by offering product samples?

• A)​shaping
• B)​subliminal perception
• C)​perceptual screens
• D)​motivations

---

Definitions:

P Value

The probability of obtaining test results at least as extreme as the observed results, assuming that the null hypothesis is correct.

Null Hypothesis

A statement proposing no significant difference or relationship between variables, serving as a default assumption to be tested against.

Independent-Samples

Refers to a comparison between groups where the participants in each group are different and do not overlap.

Average Scores

The mean value calculated from a group of scores, representing the central tendency of the data set.