If 'B' Represents Consumer Behavior,'I' Represents Interpersonal Influences,'P' Represents Personal

question 109

Multiple Choice

If 'B' represents consumer behavior,'I' represents interpersonal influences,'P' represents personal influences,and 'E' represents pressures exerted by outside environmental forces,Kurt Lewin's statement,rewritten to apply to consumer behavior,states that:

• A)B = f (I,P).
• B)P = f (B,P).
• C)B = (I,E).
• D)P = (I,E).

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