Match Each Definition to the Corresponding Term

question 11

Multiple Choice

Match each definition to the corresponding term.
-_____ is the process through which the ultimate buyers make purchasing decisions about a product or service.

• A)evoked set
• B)consumer behavior
• C)culture
• D)reference group
• E)Asch phenomenon
• F)opinion leader
• G)need
• H)motive
• I)perception
• J)attitude
• K)learning
• L)subliminal perception
• M)high-involvement purchase decision
• N)closure
• O)cognitive dissonance
• P)routinized response behavior
• Q)shaping
• R)perceptual screens
• S)evaluative criteria
• T)self-concept

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Definitions:

External Attributions

The process of attributing the cause of one's own or others' behavior to external factors, such as the situation or other people, rather than to internal characteristics.

Self-Affirmation Theory

The idea that people respond less defensively to threats to one aspect of themselves if they think about another valued aspect of themselves.

Praise Themselves

The act of expressing approval or admiration for one's own achievements or qualities.

Defensive Responses

Behaviors or emotional reactions aimed at protecting oneself from perceived threats or criticism.