Match Each Definition to the Corresponding Term

question 216

Multiple Choice

Match each definition to the corresponding term.
-_____ are people or institutions whose opinions are valued and to whom a person looks for guidance in his or her own behavior.

• A)evoked set
• B)consumer behavior
• C)culture
• D)reference group
• E)Asch phenomenon
• F)opinion leader
• G)need
• H)motive
• I)perception
• J)attitude
• K)learning
• L)subliminal perception
• M)high-involvement purchase decision
• N)closure
• O)cognitive dissonance
• P)routinized response behavior
• Q)shaping
• R)perceptual screens
• S)evaluative criteria
• T)self-concept

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Definitions:

Promisor

In a third-party beneficiary contract, the party to the contract who made the promise that benefits the third party.

Promisee

The person to whom a promise is made or who will benefit from the fulfillment of the promise in a contractual agreement.

Novation

The act of replacing one party or obligation in a contract with another, requiring the agreement of all parties involved.

Assignment

The transfer of rights, property, or obligations from one party to another, a common practice in contracts and financial transactions.