Match Each Definition to the Corresponding Term

question 19

Multiple Choice

Match each definition to the corresponding term.
-A(n) _____ is a trendsetter who purchases new products before others in a group and then influences others in their purchases.

• A)evoked set
• B)consumer behavior
• C)culture
• D)reference group
• E)Asch phenomenon
• F)opinion leader
• G)need
• H)motive
• I)perception
• J)attitude
• K)learning
• L)subliminal perception
• M)high-involvement purchase decision
• N)closure
• O)cognitive dissonance
• P)routinized response behavior
• Q)shaping
• R)perceptual screens
• S)evaluative criteria
• T)self-concept

---

Definitions:

Short-Run Profits

Profits earned during a brief period of time, not considering long-term investments or fixed costs.

Monopolistic Competition

A market structure where many companies sell products that are similar but not identical, allowing for significant competition.

Monopolistically Competitive

A market structure where many firms sell products that are similar but not identical, each having some market power.

Economic Profits

The extra amount businesses earn after subtracting all of their costs, including opportunity costs.