​You Take Pride in Your Understanding of Consumer Behavior

question 63

Multiple Choice

​You take pride in your understanding of consumer behavior.You apply that knowledge in planning for your educational toy business.Specifically,you remind your salespeople that the behavior of your customers will be influenced not only by their own psychological makeup and other personal factors,but also by such interpersonal influences as:

• A)​cultural expectations of children
• B)​friends who have children
• C)​coworkers who have children
• D)​relatives who have children
• E)​the customer's learning about children

---

Definitions:

Fixed Overhead Variance

The difference between actual fixed overhead costs and the expected (or budgeted) fixed overhead costs.

Volume Variance

A financial term that represents the difference between the expected (budgeted) volume of production or sales and the actual volume achieved.

Spending Variance

The difference between the budgeted or planned amount of expense and the actual amount spent.

Variable Overhead Spending Variance

The difference between the actual costs incurred for variable overheads and the expected costs of variable overheads based on standard cost.