Match Each Definition to the Corresponding Term

question 201

Multiple Choice

Match each definition to the corresponding term.
-A(n) _____ is an imbalance between a consumer's actual and desired states.

• A)evoked set
• B)consumer behavior
• C)culture
• D)reference group
• E)Asch phenomenon
• F)opinion leader
• G)need
• H)motive
• I)perception
• J)attitude
• K)learning
• L)subliminal perception
• M)high-involvement purchase decision
• N)closure
• O)cognitive dissonance
• P)routinized response behavior
• Q)shaping
• R)perceptual screens
• S)evaluative criteria
• T)self-concept

---

Definitions:

Inverted Pyramid Structure

A style of writing often used in news reporting where information is presented in decreasing order of importance.

Web Pages

Documents on the World Wide Web, accessible through browsers and containing text, images, and other multimedia elements.

Memorandums

Written messages, usually brief and formal, used for internal communication within organizations.

Memos

Short for memorandums, these are brief written messages used for internal communication within organizations.