The Consumer Buying Decision Process Involves _______ Steps

question 84

Multiple Choice

The consumer buying decision process involves _______ steps. The first step is ____________, and the last step is _____________.​

• A) ​five; evaluation of alternatives; postpurchase evaluation
• B) ​five; information search; purchase
• C) ​six; problem recognition; purchase
• D) ​six; problem recognition; postpurchase evaluation
• E) ​six; evaluation of alternatives; purchase

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Definitions:

Self-Actualization

The realization or fulfillment of one's talents and potentialities, considered as a drive or need present in everyone.

Esteem Needs

According to Maslow's hierarchy of needs, these are the fourth level of human needs, involving confidence, respect from others, and a sense of achievement.

Physiological Needs

Basic human needs for survival and physical well-being, such as food, water, shelter, and sleep, posited as foundational in Maslow's hierarchy of needs.

Psychological Deficiencies

Lack or impairment in cognitive, emotional, or behavioral functioning that affects an individual's psychological well-being.