Match Each Definition to the Corresponding Term

question 201

Multiple Choice

Match each definition to the corresponding term.
-A(n) _____ is an imbalance between a consumer's actual and desired states.

• A)evoked set
• B)consumer behavior
• C)culture
• D)reference group
• E)Asch phenomenon
• F)opinion leader
• G)need
• H)motive
• I)perception
• J)attitude
• K)learning
• L)subliminal perception
• M)high-involvement purchase decision
• N)closure
• O)cognitive dissonance
• P)routinized response behavior
• Q)shaping
• R)perceptual screens
• S)evaluative criteria
• T)self-concept

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Definitions:

Underlying Cause

The fundamental reason or root cause that gives rise to a situation, problem, or symptom, often hidden or not immediately apparent.

Latent

Present but not currently active or visible; existing as potential.

Constructive Conflict

A type of conflict that is considered positive, as it is aimed at solving problems and leads to productive solutions, enhancing overall team performance.

Moderate

To regulate or adjust the extent or intensity of an action or condition, often to avoid extremes and achieve balance.