A Company That Groups Its Customers into Categories Like Manufacturers,wholesalers,and

question 102

True/False

A company that groups its customers into categories like manufacturers,wholesalers,and retailers based on buyer's product specifications,is using the psychographic segmentation approach.

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Charles Tilly

A renowned sociologist and historian known for his work on social movements, political sociology, and historical sociology.

Social Movements

Collective, organized efforts by people to promote or resist change in society or social norms.