Which of the Following Is a Distinction Between Business (B2B)and

question 103

Multiple Choice

Which of the following is a distinction between business (B2B) and consumer (B2C) markets? ​

• A)​business markets are more complex
• B)​consumer markets involve more decision makers
• C)​customer service is more important for B2C purchasers
• D)​advertising plays a larger role in business markets

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Definitions:

Total Utility

Denotes the total satisfaction a consumer derives from consuming a specific quantity of goods or services.

Marginal Utility

The additional satisfaction or benefit gained from consuming one more unit of a good or service.

Process Innovation

Innovations that involve a new or significantly improved production or delivery method, enhancing efficiency or quality.

Process Innovation

The introduction of a new or significantly improved production or delivery method to reduce costs, improve quality, or produce a good or service more efficiently.