The Segmentation of B2B Marketplace Based on How Business Purchasers

question 104

Multiple Choice

The segmentation of B2B marketplace based on how business purchasers will use the product is called:

• A)segmentation by purchasing category.
• B)segmentation by customer type.
• C)segmentation by end-use application.
• D)segmentation by demographic characteristics.

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Definitions:

Sequential Order

The arrangement of objects, events, or ideas in a specific linear sequence based on some criteria, often time or priority.

Self-Actualization

The process of actualizing one's inherent talents and possibilities, viewed as an essential urge or need across all individuals.

Inborn Potential

Refers to the natural skills, talents, or abilities that an individual is born with.

Extrinsic Motivation

Motivation that is driven by external rewards such as money, fame, grades, or praise.