You Work for a Clothing Merchandiser That Has Been Using

question 59

Multiple Choice

You work for a clothing merchandiser that has been using the same fabric manufacturer for the last decade.When a new designer joins the team,he asks the team if they have considered using an alternative fabric manufacturer whose prices are more affordable.The team is mainly concerned about sacrificing quality and style for cheaper prices,but the new designer assures everyone that there are companies out there that produce high quality goods at reasonable rates.The team decides to research possible alternatives. ​
Required:
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Which of the following purchase behaviors is represented in the business buying situation described above?​

• A)​extended problem solving
• B)​limited problem solving
• C)​impulse buying behavior
• D)​low-involvement decisions
• E)​routinized response behavior

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Definitions:

Minimum Lease Payments

The lowest total amount that a lessee is expected to pay over the lease term under a lease agreement.

Executory Costs

Expenses associated with executing a contract, including maintenance and insurance, but excluding depreciation.

Guarantee

A formal promise or assurance, typically in writing, that certain conditions will be fulfilled, especially regarding the quality, durability, or performance of a product or service.

Failure to Renew

The situation occurring when a contract, such as a lease or licensing agreement, is not extended or renewed upon its expiration.