The Organizational Buying Process Has More Steps Than the Consumer

question 140

Multiple Choice

The organizational buying process has more steps than the consumer buying process,which can be attributed to:

• A)shorter durations of customer relationships formed in business markets.
• B)less standardized products sold in consumer markets.
• C)lack of interpersonal and environmental influences on consumer buying decisions.
• D)relatively complex buying process with greater number of decision makers in business markets.

---

Definitions:

Emotional Involvement

Refers to the degree to which an individual is emotionally engaged or connected with a subject, task, or another person.

Managers

Individuals in an organization responsible for controlling or administering all or part of a company or similar organization.

Multidirectional Influencers

Individuals or factors that can affect or be affected by multiple directions in communication or organizational dynamics.

Emerge

To come into existence or become apparent, often gradually or out of a previous state or condition.