The Segmentation of B2B Marketplace Based on How Business Purchasers

question 104

Multiple Choice

The segmentation of B2B marketplace based on how business purchasers will use the product is called:

• A)segmentation by purchasing category.
• B)segmentation by customer type.
• C)segmentation by end-use application.
• D)segmentation by demographic characteristics.

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Definitions:

Sentiment Analysis

A technique used to detect, measure, and analyze opinions and emotions expressed in text, often applied in natural language processing to understand social media or customer feedback.

Inertia

A tendency for people to stick with an existing or previous decision, avoiding change or action.

Message-Response Involvement

The degree of cognitive and emotional engagement an individual experiences in response to a communication message.

Securities Rules

Regulatory guidelines established to govern the trading, offering, and selling of securities to protect investors and ensure market integrity.