You Are a Sales Representative for a Major Computer Products

question 127

Multiple Choice

You are a sales representative for a major computer products company in Nashville, Tennessee. Lowe's Home Improvement is one of your major clients, and you like to entertain the company's employees regularly to maintain good business relationships. Because you do not have an unlimited entertainment budget, you must be selective in regard to the company employees whom you entertain. You want to make sure you are getting the greatest benefit for your entertainment dollars. You have found that the most influential people in the company are those who control the flow of information to everyone else in the organization. These are the people you want to spend your time and money entertaining. Based on this finding, you should:

• A) spend your money and time entertaining the users in the company.
• B) spend your money and time entertaining the influencers in the company.
• C) spend your money and time entertaining the buyers in the company.
• D) spend your money and time entertaining the gatekeepers in the company.
• E) spend your money and time entertaining the deciders in the company.

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Definitions:

Equity Interest

Ownership interest in a company, typically represented by stocks, indicating the holder's stake in the company's assets and earnings.

Cash Dividend

A payment made by a company out of its profits to its shareholders, usually in cash.

Net Income

The net income of a company once all costs and taxes are deducted from its total revenue.

Short-Term Stock Investments

Investments in stocks that are intended to be held for a short period, typically less than one year, for earning quick profits.